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Wednesday, July 7, 2010

Moxie Ice Cream "You 'Betcha' It's Wicked Good"

Frank Anicetti serves the world’s only Moxie ice cream at the Kennebec Fruit Company in downtown Lisbon Falls, Maine.

Sample the only ice cream with Moxie
 For close to 40 years, Frank Anicetti has served the only Moxie ice cream found in the USA to thousands of people who come to the Kennebec Fruit Company store on the corner of Main Street and Route 196 in Lisbon Falls, Maine.

Frank’s grandfather opened the general store in 1914 and five years later started selling his own salt and ice method ice cream.  By the time Frank took over the store, fruit and vegetables were being slowly replaced by all things Moxie. 

In the mid 1970s, Frank perfected a Moxie ice cream recipe and now sells it alongside his vanilla, chocolate, coffee, and black raspberry.  As 40,000 people descend on Lisbon Falls for The Moxie Festival many will take this unique opportunity to delight in the taste of the nation’s only ice cream with Moxie.

The Kennebec fruit Company is open seven days a week and family members will join Frank as he takes care of customers on Moxie Festival weekend.

The Moxie Festival today includes a three day Pow Wow; Friday night firework show; a Saturday parade, 5K race, and family fun carnival; and on Sunday, the Chief Worumbo Androscoggin River race.  Moxie was designated Maine’s official soft drink on May 20, 2005.

According to Lisbon Public Safety Officials, an estimated 40,000 people attend the three-day Moxie Festival.  The Town of Lisbon has approximately 9,300 residents.

Media Contact:  Debra Wagner,, 207-992-8997 begin_of_the_skype_highlighting              207-992-8997